With the advent and growing popularity of the metaverse, traditional real estate agencies are increasingly looking to leverage this technology to improve their processes and provide a more immersive customer experience.
In this article, we’ll look at the different ways a traditional real estate agency can leverage the metaverse to improve their business and deliver more value to their clients.
#1 Create virtual properties in 3D
One of the main ways a traditional real estate agency can take advantage of the metaverse is by creating 3D virtual properties. These virtual properties allow customers to visualize them in a realistic and detailed way, even if they are not able to visit them physically.
To create a virtual property in 3D, the agency can use modeling tools such as SketchUp, Revit or 3DS Max. These tools allow you to model the different rooms of the property, the furnishings, the textures and the colors, and to integrate them into a single 3D representation.
Once the virtual property is created, it can be used to create an interactive virtual tour. Guests can explore each room, zoom in on details, and get a sense of the overall feel of the property.
A concrete example? Sotheby’s International Realty. This agency uses virtual reality technology to allow clients to view properties realistically, and has found that this has resulted in a 44% increase in average visit time to their website.
#2 Organize virtual guided tours
Another way for real estate agencies to take advantage of the metaverse is to organize guided virtual tours. Virtual guided tours allow clients to visit a property without leaving their couch, while being accompanied by a real estate agent.
Guests can interact with the property, open and close doors, look around, etc. By using real-time communication tools, clients can also ask questions and get immediate answers from the real estate agent.
A case in point is Berkshire Hathaway HomeServices. This agency has created an interactive virtual tour of the property for sale. This interactive virtual tour increased the time spent on their website by 56%.
#3 Organize virtual real estate events
To take advantage of the metaverse, real estate agencies can also organize virtual events. These events allow clients to virtually visit several properties at the same time, while interacting with real estate agents and other clients.
Clients can explore properties at their leisure, using real-time communication tools to ask questions and get immediate answers. The Coldwell Banker agency has already experimented with this type of event.
This agency regularly organizes virtual real estate events to present different properties at the same time. This is an excellent option to increase your visibility and reach a wider audience.
#4 Use augmented reality tools
Another way for traditional real estate agencies to leverage the metaverse is by using augmented reality tools. These tools allow customers to view properties in their own environment, using their smartphone or tablet.
Using augmented reality tools, clients can visualize the property as a whole and get an idea of how it would fit where they want it.
Real estate agency Redfin has developed an augmented reality app that allows customers to view properties using their smartphone or tablet.
This allows customers to view the property by using their smartphone camera to overlay a virtual image of the property onto the real environment.
#5 Collaborate with technology partners
Traditional real estate agencies can also work with technology partners to leverage the metaverse.
These partners can help agencies develop detailed, high-quality 3D virtual properties and customized solutions to meet their specific needs.
For example, the RE/MAX agency collaborated with a software development company to create a customized marketing platform for their real estate agents.
The result? This platform allowed real estate agents to create and customize ads for each property, increasing their reach and effectiveness.
#6 Improve communication with customers
Finally, the metaverse allows real estate agencies to improve their direct communication with their customers. Customers can use messaging tools to interact with agents, ask questions and get answers in real time.
This real-time communication allows agents to respond quickly and provide a high-quality customer experience.
Let’s take the example of the Zillow agency. This agency uses a real-time messaging application to allow clients to ask questions whenever they want. The customer experience is therefore greatly improved.
In short, the metaverse offers many opportunities for traditional real estate agencies. A more immersive customer experience, significantly expanded reach and increased efficiency for professionals AND customers.
We do not forget the creation of virtual properties in 3D, the organization of virtual guided tours and real estate events. All advantages that it is necessary to master to remain competitive in the near future.