Instagram is one of the go-to networks if you want to expand your business’s reach and attract new customers. It is a powerful marketing tool that allows you to be closer to your target and increase your online visibility. In fact, 50% of users are more interested in a brand after seeing an ad for it on Instagram. Faced with this growing success, the platform offers new features that allow for more engagement with the public: this isInstagram Business. In this article, we will detail what Instagram business is and why you should use it for your business.

Instagram business: what is it?

This tool offered to companies on the social network allows them to increase the reach of their marketing campaigns with professional features. When a business decides to take the plunge and create an Instagram Business page, then they benefit from a number of features. Among them, we find:

• The ability to boost posts,
• Access to more in-depth analytics data about their marketing campaign,
• Getting features like Shoppable posts, which allow you to sell directly from your Instagram posts,
• The ability to add accounts as brand partners that can post on your behalf,
• Clickable CTAs (Call To Action) to direct people to your site, to book appointments in the app, etc.

So the benefits that come with an Instagram Business account are essential if you want to successfully market your products or services and want to track the impact of your campaigns.

4 reasons to choose Instagram Business for your business

1. Instagram has more and more users

Since its inception in 2010, Instagram has never stopped attracting users. The platform currently has more than one billion active users, including 500 million who log on daily. It is therefore a gold mine for companies, which can communicate with a large and growing audience.

2. Any business can thrive

Instagram is a platform on which everyone has a chance: large, well-known companies, small mom-and-pop stores or even entrepreneurs can run effective marketing campaigns on it.

Thanks to Instagram Business this opportunity is multiplied. Every company has the opportunity to increase sales if it conducts a rigorous and thoughtful marketing campaign. With an active presence on the social network and regular posts, it is possible to grow your business very quickly.

3. It is a sales area in its own right

Instagram has evolved over the years to allow e-commerce sales on the platform. Today, the focus is more on making money through product placement. The latest update is the Shop tab, which sits prominently on the Instagram home dock and allows users to discover and purchase from brands that use the Instagram Business interface.

Instagram Business also offers to create so-called « shoppable » posts, which allow businesses to add tags to products in their photos with links that include a description of the product, its price and the ability to« shop now« , which takes the user to the online store.

With these services, it’s simple for a business to convert a user’s visit to their Instagram page into an actual sale from the site. A growing number of Instagram users have reported purchasing products through the social media platform at least once. This new way of selling and promoting its products/services is made possible thanks to Instagram Business: every company can get closer to its target to generate more engagement and thus facilitate the buying process.

4. You can partner with influencers

On Instagram, we can distinguish between classic users and « influencers ». Influencers are online celebrities who often promote a brand or product to the general public.

Going hand in hand with the use of Instagram Business, it is possible to use these creators, in order to boost your sales and capture the attention of users that you would not normally reach. It is a quick and efficient way to get your company or product in front of thousands of people in just a few posts.

This new method of communication and promotion is therefore bearing fruit and is specific to Instagram. Here again, the social network stands out from the rest and allows companies to run innovative marketing campaigns.

How do you create an Instagram Business page?

Now that you know why Instagram Business is a great alternative for your business, you need to know how to create a Business page!

When looking to set up your Business account, you can either create a new business account or convert a personal profile to a business account.

If you already have an Instagram account with a certain number of followers, it’s best to convert the account you already have into a business account. To do this, go to your Settings > Account, then scroll down the page until you see « Change Account Type » and « Switch to a Business Account. »

If you decide to sign up for a new Instagram Business profile, you will be asked to link to a current Facebook page and provide your contact information, including your name and phone number. This will create a separate professional profile and leave your personal profile intact.

Once your account is set up you will have access to all the interfaces allowing you to follow your campaigns and get statistics on your posts and stories.

2 tips to effectively set up your Instagram Business account

Creating a business account is different from creating a personal account. Here is 2 tips to apply if you want to set up a welcoming Instagram page for your business.

Write an attractive and representative biography

The first thing you need to do is make sure your profile picture, bio, and biographical link represent your company. They should summarize your activity but also redirect users to your website.

Ideally, your profile bio should :

• Explain to users what you can offer them and how it directly benefits them.
• Include a CTA (Call-to-actions).
• Have a hashtag related to your brand (if you have one)

Don’t forget to update your profile to include information related to your current marketing campaign!

Choose action buttons

Action buttons are clickable CTAs that allow users to easily perform the actions they want. They can be used to send a message, send an email, make a call, browse the store, make an appointment, place an order, and more.

For example, a restaurant can enable a delivery service to schedule, pick up and deliver orders to customers, and a salon could use a booking CTA to have appointments made online!

It’s a good way to make users’ lives easier and get them to use your service or buy your products! Of course, it is also important to adopt the right attitude and to know some tips to gain visibility and increase your number of followers.

Finally, Instagram Business represents an effective and timely tool for your business. If you want to expand your opportunities, don’t wait any longer and take the plunge!